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Bringing the heritage of the era of trade, exploration, and empire, to the modern-day consumer
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East India Company produces a range of products using the finest ingredients, designed for surprise and intrigue. Founded by the Royal Charter of Queen Elizabeth I in 1600, the East India Company is one of the most recognised names in the world.

The brand is deeply influenced by the various countries, cultures, and tastes that the company’s employees or “officers” were introduced to over the course of their travels.

Mahindra Partners Perspective

East India Company has had a muted growth trajectory but symbolizes the enormous potential for a powerful historic brand.

Exceptionally creative execution and design have resulted in strong early customer loyalty and award recognitions across Europe and the Middle East.