MAHINDRA LOGISTICS

12 core categories with 400+ SKUs
Available in 17 countries through branded stores and prestigious retail partners with over 50 touch points

At a Glance

Founded by the Royal Charter of Queen Elizabeth I in 1600

Known for connecting the east with the west, this company produces a range of fine foods using the finest ingredients, combining exotic flavours, designed to surprise and intrigue

Flagship store in the heart of London, with franchise stores in the Middle East

Website

Products/Services

  • East India Fine Foods
  • East India Bullion

Film making

East India Fine Foods

East India Company Fine Foods (EICFF) offers chocolates, fine teas, estate coffees and specialty foods crafted using exquisite ingredients, connecting cultures and customs through exotic flavours. EICFF markets its unique range of products across multiple sales channels including company-owned stand-alone stores that deliver the brand experience, supported by franchise stores, airport/duty-free, controlled distribution (wholesale), luxury foodservice, gifting channels, and online stores.

Screenwriting Initiatives

East India Bullion

The East India Company was, and still is, the only company in history to mint its own trading currency. It grew to become one of the two largest bullion traders of its time. Inspired by its history, EIC secured the right to mint legal tender coins for the Island of St Helena in 2011. It extended its collection of coins by launching Gold Mohur, the Fine Silver Cash Collection, Guinea, Treasures of India silver coin collection, the Koh-i-Noor Coronation coin and Sachin Tendulkar commemorative coins. EIC markets its bullion collection through select recognized distributors and company owned standalone stores.

Growth Story

The East India Company (EIC) opened its flagship store in Mayfair, London on August 15, 2010 and soon received growth capital from Mahindra Partners. Since then, EIC has expanded to multiple geographies across prestigious stores including Harrods, Selfridges, Mitsukoshi, Heinemann, Galeries Lafayette, David Jones, and Dean & Deluca. EIC also added new company-owned stores in the UK and expanded into Middle East via exclusive franchise stores.

It also launched its Bullion vertical and issued a wide collection of coins drawing upon its rich heritage. In October 2014, EIC announced a new strategic partnership with the Abu Dhabi-based Lulu International Group. This partnership brings with it a significant investment that will enable the Company to expand its store network in Europe and the Far East, and prepare for a launch in the United States. Going forward, EIC would like to carry the brand to formal dining with relaxed lounge spaces, featuring an eclectic mix of British and Colonial dishes based on the travels and history of The East India Company.